| 25 | Marshmallow Pricing: Effects of waitand-Not-Pay Schemes on the Monetization of Hedonic Digital Content Choi, Angela Aerry; Rhee, Ki-Eun; Oh, Wonseok, 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017, Association for Information Systems, 2017-12 |
| 26 | Membership herding and network stability in the open source community: The Ising perspective Oh, Wonseok; Jeon, Sangyong, MANAGEMENT SCIENCE, v.53, no.7, pp.1086 - 1101, 2007-07 |
| 27 | MOBILE APP ANALYTICS: A MULTIPLE DISCRETE-CONTINUOUS CHOICE FRAMEWORK Han, Sang Pil; Park, Sungho; Oh, Wonseok, MIS QUARTERLY, v.40, no.4, pp.983 - +, 2016-12 |
| 28 | Network Inference based Deep Ensemble Learning for Standardizing Product Information: Solving the Poor Fit Problem in the Retail Apparel Industry PARK, SUNGHYUK; Lee, Dongwon; Lee, Dongwon; Oh, Wonseok, the Sixteenth Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020), IE University, 2020-06-18 |
| 29 | On the assessment of the strategic value of information technologies: Conceptual and analytical approaches Oh, Wonseok; Pinsonneault, Alain, MIS QUARTERLY, v.31, no.2, pp.239 - 265, 2007-06 |
| 30 | Picture perfect: An image mining of advertising content and its effects on social targeting So, Hyunji; Oh, Wonseok, 39th International Conference on Information Systems, ICIS 2018, Association for Information Systems, 2018-12 |
| 31 | Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks Kwon, Hyeokkoo Eric; Oh, Wonseok; Kim, Taekyung, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.34, no.3, pp.768 - 802, 2017-11 |
| 32 | Positive Demand Spillover of Popular App Adoption: Implications for Platform Owners' Management of Complements Lee, Mi Hyun; Han, Sang Pil; Park, Sungho; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.34, no.3, pp.961 - 995, 2023-09 |
| 33 | Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales Lee, Heeseung Andrew; Choi, Angela Aerry; Sun, Tianshu; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.32, no.4, 2021-12 |
| 34 | See for Yourself or Listen to Others: Complementary and Substitutive Effects of Previews and Reviews on E-Book Purchase and Consumption Choi, Angela Aerry; Cho, Daegon; Yim, Dobin; Moon, Jae Yun; Oh, Wonseok, International Conference on Information Systems, Association for Information Systems, 2016-12-13 |
| 35 | Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.30, no.1, pp.154 - 174, 2019-03 |
| 36 | Self-Regulation and External Influence: The Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management Kwon, Hyeokkoo Eric; Dewan, Sanjeev; Oh, Wonseok; Kim, Taekyung, INFORMATION SYSTEMS RESEARCH, v.34, no.1, pp.50 - 66, 2023-03 |
| 37 | Shipping Fees or Shipping Free? A Tale of Two Price Partitioning Strategies in Online Retailing Guemues, Mehmet; Li, Shanling; Oh, Wonseok; Ray, Saibal, PRODUCTION AND OPERATIONS MANAGEMENT, v.22, no.4, pp.758 - 776, 2013-07 |
| 38 | Spillover effect of pre-installed mobile apps usage on third-party mobile apps usage = 모바일 선탑재 앱 사용이 다운로드 앱 사용에 미치는 스필오버 효과link Kim, Dabee; Oh, Wonseok; et al, 한국과학기술원, 2022 |
| 39 | The adoption and use of mobile application-based reward systems: Implications for offline purchase and mobile commerce Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho, 2016 International Conference on Information Systems, ICIS 2016, Association for Information Systems, 2016-12 |
| 40 | THE COST OF FREE: THE EFFECTS OF “WAIT-FOR-FREE” PRICING SCHEMES ON THE MONETIZATION OF SERIALIZED DIGITAL CONTENT Choi, Angela Aerry; Rhee, Ki-Eun; Yoon, Chamna; Oh, Wonseok, MIS QUARTERLY, v.47, no.3, pp.1073 - 1100, 2023-09 |
| 41 | The defensive use of IT in a newly vulnerable market: The New York Stock Exchange, 1980-2007 Lucas, Henry C., Jr.; Oh, Wonseok; Weber, Bruce W., JOURNAL OF STRATEGIC INFORMATION SYSTEMS, v.18, no.1, pp.3 - 15, 2009-03 |
| 42 | The impact of e-commerce on competition in the retail brokerage industry Bakos, Y; Lucas, HC; Oh, Wonseok; Simon, G; Viswanathan, S; Weber, BW, INFORMATION SYSTEMS RESEARCH, v.16, no.4, pp.352 - 371, 2005-12 |
| 43 | The Moderating Effect of Context on the Market Reaction to IT Investments Oh, Wonseok; Kim, Joung W; Richardson, Vernon J, JOURNAL OF INFORMATION SYSTEMS, v.20, no.1, pp.19 - 44, 2006 |
| 44 | The positive spillover effect of mobile social games on app literacy Lee, Mihyun; Han, Sang Pil; Park, Sungho; Oh, Wonseok, 49th Annual Hawaii International Conference on System Sciences, HICSS 2016, pp.746 - 755, IEEE Computer Society, 2016-01 |
| 45 | The pursuit of conversion: Effects of mediating channels on product choices and purchase propensities in social commerce platforms So, Hyunji; Oh, Wonseok; Kim, Minki; Park, Sung Hyuk, 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015, Association for Information Systems, 2015-12 |
| 46 | The strategic value of IT insourcing: An IT-enabled business process perspective Qu, Wen Guang; Oh, Wonseok; Pinsonneault, Alain, JOURNAL OF STRATEGIC INFORMATION SYSTEMS, v.19, no.2, pp.96 - 108, 2010-06 |
| 47 | The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preference Son, Yoonseock; Oh, Wonseok; Im, Il, MIS QUARTERLY, v.47, no.2, pp.857 - 874, 2023-06 |
| 48 | (The) digital diet : effects of self-regulatory IT artifacts on mobile app usage patterns = 디지털 다이어트 : 스마트폰 자기 절제와 모바일 앱 사용 패턴에 관한 연구link Lee, Seung Yoon; Oh, Wonseok; et al, 한국과학기술원, 2018 |
| 49 | (The) truth behind items on sales: effects of adjusting consumption on transaction utility = 소비 반영 거래 유틸리티 측정의 효과 분석 연구link Oh, Hyelin; Oh, Wonseok; et al, 한국과학기술원, 2021 |
| 50 | Three essays on digital consumer behaviors and mobile analytics : economic implications for innovation, personalization, and platform strategies = 모바일 애널리틱스를 활용한 소비자 행동 분석과 경제학적 고찰 : 혁신, 광고, 플랫폼 전략 측면에서link Hong, Jinpyo; Oh, Wonseok; et al, 한국과학기술원, 2019 |
| 51 | Three essays on the economics of emerging consumer channels : how artificial intelligence and mobile technologies influence consumer behaviors and firm profitability = 인공지능과 모바일 기술이 고객 행태와 기업 수익에 미치는 영향에 관한 세 연구link Son, Yoonseock; Oh, Wonseok; et al, 한국과학기술원, 2020 |
| 52 | Three essays on the effects of mobile-based social IT artifacts on consumer emotion, identity, and self-control = 모바일 기반 소셜 IT 아티팩트가 소비자의 감정, 정체성, 그리고 자기 절제에 미치는 영향에 관한 세 연구link So, Hyunji; Oh, Wonseok; et al, 한국과학기술원, 2020 |
| 53 | Three essays on the influence of mobile technologies on social precepts, economic matching, and public health = 모바일 기술이 사회, 경제 및 건강 문제에 미치는 영향에 관한 세 연구link Kwon, Hyeokkoo Eric; Oh, Wonseok; et al, 한국과학기술원, 2018 |
| 54 | Three studies on digital content sales strategies : effects of content previews, monetization pricing, and consumption-based promotions on E-book sales = 디지털 콘텐츠의 판매와 소비를 위한 마케팅, 유료화, 홍보 전략의 실증적 연구link Choi, Angela Aerry; Oh, Wonseok; et al, 한국과학기술원, 2019 |
| 55 | Two-faces of the online prepaid card : effects of online retailer-specific prepaid card on the consumers' purchase behavior and consumption behavior = 온라인 선불카드의 양면 : 온라인 선불카드가 소비자의 구매와 소비에 미치는 영향link Lee, Jaewon; Oh, Wonseok; et al, 한국과학기술원, 2018 |
| 56 | Using Real Options to Investigate the Market Value of Virtual World Businesses Yang, Sung-Byung; Lim, Jee-Hae; Oh, Wonseok; Animesh, Artimesh; Pinsonneault, Alain, INFORMATION SYSTEMS RESEARCH, v.23, no.3, pp.1011 - 1029, 2012-09 |
| 57 | VALUE COCREATION AND WEALTH SPILLOVER IN OPEN INNOVATION ALLIANCES Han, Kunsoo; Oh, Wonseok; Im, Kun Shin; Chang, Ray M.; Oh, Hyelim; Pinsonneault, Alain, MIS QUARTERLY, v.36, no.1, pp.291 - 315, 2012-03 |
| 58 | When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho, INFORMATION SYSTEMS RESEARCH, v.31, no.3, pp.835 - 847, 2020-09 |
| 59 | When Seeing Helps Believing: The Interactive Effect s of Previews and Reviews on E-Book Purchases Choi, Angela Aerry; Cho, Daegon; Yim, Dobin; Moon, Jae Yun; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.30, no.4, pp.1164 - 1183, 2019-12 |
| 60 | 개인 성향과 이미지 분석 기반 스마트폰 고객 분류에 대한 실증 연구 : 인스타그램 데이터를 중심으로 = (An) empirical study on smartphone user segmentation based on personality traits and image analysis : focusing on Instagram datalink 권정호; 오원석; et al, 한국과학기술원, 2020 |
| 61 | 고객의 대중교통 카드 사용 패턴에 따른 이탈 예측 실증 연구 = (An) empirical analysis on churn prediction using customers' transit card usage patternslink 정윤정; 오원석; et al, 한국과학기술원, 2019 |
| 62 | 금융앱 및 소셜미디어 사용이 암호화폐 투자에 미치는 영향 = Exploring cryptocurrency investment : the effects of investment apps and social media usagelink 김보경; 오원석; et al, 한국과학기술원, 2019 |
| 63 | 모바일 어플리케이션 중복 설치 현황을 네트워크 분석하여 사용자 특성을 비교: 페이코와 토스를 중심으로 = Comparative study on user characteristics by analyzing dual installations of mobile applications with the network analysis: Comparison between PAYCO and TOSSlink 김형기; 오원석; et al, 한국과학기술원, 2021 |
| 64 | 모바일 인앱 상품 구매자의 공통 요인 분석 : 커플 SNS의 사례를 중심으로 = (An) analysis of common factors in mobile in-app purchase : a case of SNS for coupleslink 한지현; 오원석; et al, 한국과학기술원, 2019 |
| 65 | 외부 이슈 발생이 신제품 출시에 대한 소비자의 검색 의도 및 구매 의도에 미치는 영향 실증 분석 = An empirical study on the external effect on customers search and purchase intention on newly launched productslink 최창환; 오원석; et al, 한국과학기술원, 2020 |
| 66 | 텍스트 마이닝을 통한 구매 추천시스템 고도화 연구 = Study on enhancing purchase-driven recommendation system through text-mining techniquelink 이동환; 오원석; et al, 한국과학기술원, 2020 |
