Effects of CRM process on organizational performance : CRM scorecard development and empirical analysis고객관계관리 프로세스가 조직성과에 미치는 효과분석 : CRM Scorecard 개발 및 실증연구
- Advisors
- Kim, Young-Gulresearcher; 김영걸researcher
- Description
- 한국과학기술원 : 경영공학전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2007
- Identifier
- 268767/325007 / 020025091
- Language
- eng
- Description
학위논문(박사) - 한국과학기술원 : 경영공학전공, 2007. 8, [ x, 177 p. ]
- Keywords
CRM; Performance measurement; Design Science; Positivistic case study; CRM process; Customer equity; customer equity drivers; 고객관계관리; 성과평가; CRM 프로세스; 설계과학; Positivistic 사례연구; 고객순자산가치; 고객순자산가치 요소
- Appears in Collection
- KGSM-Theses_Ph.D.(박사논문)
- Files in This Item
- There are no files associated with this item.
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