Effects of CRM process on organizational performance : CRM scorecard development and empirical analysis고객관계관리 프로세스가 조직성과에 미치는 효과분석 : CRM Scorecard 개발 및 실증연구
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Kim, Young-Gul | - |
| dc.contributor.advisor | 김영걸 | - |
| dc.contributor.author | Kim, Hyung-Su | - |
| dc.contributor.author | 김형수 | - |
| dc.date.accessioned | 2011-12-27T04:21:06Z | - |
| dc.date.available | 2011-12-27T04:21:06Z | - |
| dc.date.issued | 2007 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=268767&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/53482 | - |
| dc.description | 학위논문(박사) - 한국과학기술원 : 경영공학전공, 2007. 8, [ x, 177 p. ] | - |
| dc.language | eng | - |
| dc.publisher | 한국과학기술원 | - |
| dc.subject | CRM | - |
| dc.subject | Performance measurement | - |
| dc.subject | Design Science | - |
| dc.subject | Positivistic case study | - |
| dc.subject | CRM process | - |
| dc.subject | Customer equity | - |
| dc.subject | customer equity drivers | - |
| dc.subject | 고객관계관리 | - |
| dc.subject | 성과평가 | - |
| dc.subject | CRM 프로세스 | - |
| dc.subject | 설계과학 | - |
| dc.subject | Positivistic 사례연구 | - |
| dc.subject | 고객순자산가치 | - |
| dc.subject | 고객순자산가치 요소 | - |
| dc.title | Effects of CRM process on organizational performance : CRM scorecard development and empirical analysis | - |
| dc.title.alternative | 고객관계관리 프로세스가 조직성과에 미치는 효과분석 : CRM Scorecard 개발 및 실증연구 | - |
| dc.type | Thesis(Ph.D) | - |
| dc.identifier.CNRN | 268767/325007 | - |
| dc.description.department | 한국과학기술원 : 경영공학전공, | - |
| dc.identifier.uid | 020025091 | - |
| dc.contributor.localauthor | Kim, Young-Gul | - |
| dc.contributor.localauthor | 김영걸 | - |
- Appears in Collection
- KGSM-Theses_Ph.D.(박사논문)
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