Effects of individual innovativeness on physician Acceptance of information technology

Abstract

Although considerable research activity has been devoted to better understanding the processes underlying user adoption of technology in general, the determinants of individual adoption and use of information technologies continue to be a significant area of inquiry for researchers in the IS as well as the healthcare services domain. Building upon Innovation Diffusion theory, this study examines how individuals intrinsic inclinations towards innovations affect the salient determinants of behavioural intention as identified by the Unified Theory of Acceptance and Use of Technology (UTAUT). Two hundred twenty-two resident and faculty physicians were surveyed; the technological innovation was a Personal Digital Assistant (PDA). Empirical findings indicate the proposed model was strongly supported and explained 59% of the variance in intentions to adopt the target technology.