Browse "MG-Conference Papers(학술회의논문)" by Author Naveen, A

Showing results 2 to 3 of 3

2
The Heterogeneity of Online Word of Mouth: Why Movie Rating Does Not Matter

Yang, J; Kim, Wonjoon; Naveen, A, INFORMS Marketing Science Conference, INFORMS, 2010-06-18

3
The Impact of Product Reviews on Search Costs and Decision Confidence

Naveen, A; Ullah, R; Kim, Wonjoon, 2013 Annual Conference of China Marketing Science, Marketing Science, 2013-08-17

rss_1.0 rss_2.0 atom_1.0