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The Heterogeneity of Online Word of Mouth: Why Movie Rating Does Not Matter

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Yang, J / Kim, Wonjoonresearcher / Naveen, A
Publisher
INFORMS
Issue Date
2010-06-18
Language
English
Citation

INFORMS Marketing Science Conference

URI
http://hdl.handle.net/10203/217276
Appears in Collection
MG-Conference Papers(학술회의논문)
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