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College of Business(경영대학)School of Business and Technology Management(기술경영학부)MG-Conference Papers(학술회의논문)

The Heterogeneity of Online Word of Mouth: Why Movie Rating Does Not Matter

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DC FieldValueLanguage
dc.contributor.authorYang, J-
dc.contributor.authorKim, Wonjoon-
dc.contributor.authorNaveen, A-
dc.date.accessioned2017-01-11T11:56:34Z-
dc.date.available2017-01-11T11:56:34Z-
dc.date.created2016-12-22-
dc.date.issued2010-06-18-
dc.identifier.citationINFORMS Marketing Science Conference-
dc.identifier.urihttp://hdl.handle.net/10203/217276-
dc.languageEnglish-
dc.publisherINFORMS-
dc.titleThe Heterogeneity of Online Word of Mouth: Why Movie Rating Does Not Matter-
dc.typeConference-
dc.type.rimsCONF-
dc.citation.publicationnameINFORMS Marketing Science Conference-
dc.identifier.conferencecountryGE-
dc.identifier.conferencelocationCologne, Germany-
dc.contributor.localauthorKim, Wonjoon-
dc.contributor.nonIdAuthorYang, J-
dc.contributor.nonIdAuthorNaveen, A-
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MG-Conference Papers(학술회의논문)
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