광고의 독점적 경쟁력의 관계에 대한 실증적 연구An Empirical Analysis of the Impact of Advertising upon Market Power
- Publisher
- 한국소비자학회
- Issue Date
- 1993-03
- Language
- Korean
- Citation
소비자학연구, v.4, no.2, pp.97 - 112
- ISSN
- 1226-282X
- Appears in Collection
- MT-Journal Papers(저널논문)
- Files in This Item
- There are no files associated with this item.
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