DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Nam, Chan-Gi | - |
dc.contributor.advisor | 남찬기 | - |
dc.contributor.author | Kim, Jeong-Young | - |
dc.contributor.author | 김정영 | - |
dc.date.accessioned | 2011-12-28T02:36:53Z | - |
dc.date.available | 2011-12-28T02:36:53Z | - |
dc.date.issued | 2003 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=392255&flag=dissertation | - |
dc.identifier.uri | http://hdl.handle.net/10203/54371 | - |
dc.description | 학위논문(석사) - 한국정보통신대학원대학교 : 경영학부, 2003, [ v, 64 p. ] | - |
dc.description.abstract | The market environment of wireless Internet is rapidly changing as the boundary of wired and wireless communications services has blurred. Wireless Internet services will further develop as public wireless LAN is introduced and extended such that the number of hot spots exceeds more than 10,000 sites this year. Public wireless LAN is likely to become a powerful alternative to IMT2000 that serves as a driving force behind the full-fledged wireless Internet service. In this thesis, customers`` preferences for both public wireless LAN and IMT2000 are analyzed in order to interpret their market implications. The conclusion shows that there is a difference in the customers`` preferences between PWLAN and IMT2000. PWLAN has a competitive advantage over 3G which would have impacts on wireless Internet from many perspectives. It also appears that monthly fee and speed are considered more important than service area. | eng |
dc.language | eng | - |
dc.publisher | 한국정보통신대학교 | - |
dc.subject | Wireless Internet | - |
dc.subject | PWLAN | - |
dc.subject | Consumer Preference | - |
dc.subject | 고객선호도 | - |
dc.subject | 무선 인터넷 | - |
dc.subject | 공중무선랜 | - |
dc.title | PWLAN and IMT2000 for wireless internet service | - |
dc.title.alternative | 공중무선랜과 IMT2000을 이용한 무선인터넷서비스에 대한 고객 선호도 연구 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 392255/225023 | - |
dc.description.department | 한국정보통신대학원대학교 : 경영학부, | - |
dc.identifier.uid | 020013957 | - |
dc.contributor.localauthor | Nam, Chan-Gi | - |
dc.contributor.localauthor | 남찬기 | - |
dc.title.subtitle | an analysis of consumers' preference | - |
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