지각 품질이 구매 평가 기준에 미치는 영향 : color TV에 대한 한국과 영국 소비자 비교분석Effects of the perceived quality of brands on consumers' evaluative criteria : a comparative study of Korean and English consumers for color television sets
- Description
- 한국과학기술원 : 테크노경영대학원,
- Publisher
- 한국과학기술원
- Issue Date
- 1999
- Identifier
- 151238/325007 / 000973395
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1999.2, [ [vi], 81 p. ]
- Keywords
구매 평가 기준; 제품속성; Perceived quality; Evaluative criteria; Product attributes; 지각품질; Product features
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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