지각 품질이 구매 평가 기준에 미치는 영향 : color TV에 대한 한국과 영국 소비자 비교분석Effects of the perceived quality of brands on consumers' evaluative criteria : a comparative study of Korean and English consumers for color television sets
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 한민희 | - |
| dc.contributor.advisor | 김지수 | - |
| dc.contributor.advisor | Hahn, Min-Hi | - |
| dc.contributor.advisor | Kim, Ji-Soo | - |
| dc.contributor.author | 엄영훈 | - |
| dc.contributor.author | Eom, Young-Hoon | - |
| dc.date.accessioned | 2011-12-27T04:46:23Z | - |
| dc.date.available | 2011-12-27T04:46:23Z | - |
| dc.date.issued | 1999 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=151238&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/54131 | - |
| dc.description | 학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1999.2, [ [vi], 81 p. ] | - |
| dc.language | kor | - |
| dc.publisher | 한국과학기술원 | - |
| dc.subject | 구매 평가 기준 | - |
| dc.subject | 제품속성 | - |
| dc.subject | Perceived quality | - |
| dc.subject | Evaluative criteria | - |
| dc.subject | Product attributes | - |
| dc.subject | 지각품질 | - |
| dc.subject | Product features | - |
| dc.title | 지각 품질이 구매 평가 기준에 미치는 영향 | - |
| dc.title.alternative | Effects of the perceived quality of brands on consumers' evaluative criteria : a comparative study of Korean and English consumers for color television sets | - |
| dc.type | Thesis(Master) | - |
| dc.identifier.CNRN | 151238/325007 | - |
| dc.description.department | 한국과학기술원 : 테크노경영대학원, | - |
| dc.identifier.uid | 000973395 | - |
| dc.contributor.localauthor | 한민희 | - |
| dc.contributor.localauthor | 김지수 | - |
| dc.contributor.localauthor | Hahn, Min-Hi | - |
| dc.contributor.localauthor | Kim, Ji-Soo | - |
| dc.title.subtitle | color TV에 대한 한국과 영국 소비자 비교분석 | - |
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- KGSM-Theses_Master(석사논문)
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