학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1998.8, [ [v], 69 p. ]
포지셔닝 우위; 우월성; 대체성; Batsell and Polking 모형; 다중속성 선호모형; Multiattribute preference model; Positioning advantage; Dominance; Substitutability; Batsell and polking model
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