中國 消費財市場의 媒體廣告 戰略 硏究 : 4대 매체를 중심으로A study of media strategies for Chinese consumer markets
- Advisors
- 한민희researcher; Hahn, Min-Hiresearcher
- Description
- 한국과학기술원 : 테크노경영대학원,
- Publisher
- 한국과학기술원
- Issue Date
- 1997
- Identifier
- 115672/325007 / 000953163
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1997.2, [ 95 p. ]
- Keywords
매체전략; 중국광고; 중국소비재시장; Chinese consumer markets; Media strategies; China advertising
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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