中國 消費財市場의 媒體廣告 戰略 硏究 : 4대 매체를 중심으로A study of media strategies for Chinese consumer markets
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 한민희 | - |
| dc.contributor.advisor | Hahn, Min-Hi | - |
| dc.contributor.author | 김흥수 | - |
| dc.contributor.author | Kim, Heung-Soo | - |
| dc.date.accessioned | 2011-12-27T04:41:31Z | - |
| dc.date.available | 2011-12-27T04:41:31Z | - |
| dc.date.issued | 1997 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=115672&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/53845 | - |
| dc.description | 학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1997.2, [ 95 p. ] | - |
| dc.language | kor | - |
| dc.publisher | 한국과학기술원 | - |
| dc.subject | 매체전략 | - |
| dc.subject | 중국광고 | - |
| dc.subject | 중국소비재시장 | - |
| dc.subject | Chinese consumer markets | - |
| dc.subject | Media strategies | - |
| dc.subject | China advertising | - |
| dc.title | 中國 消費財市場의 媒體廣告 戰略 硏究 | - |
| dc.title.alternative | A study of media strategies for Chinese consumer markets | - |
| dc.type | Thesis(Master) | - |
| dc.identifier.CNRN | 115672/325007 | - |
| dc.description.department | 한국과학기술원 : 테크노경영대학원, | - |
| dc.identifier.uid | 000953163 | - |
| dc.contributor.localauthor | 한민희 | - |
| dc.contributor.localauthor | Hahn, Min-Hi | - |
| dc.title.subtitle | 4대 매체를 중심으로 | - |
- Appears in Collection
- KGSM-Theses_Master(석사논문)
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