Customer value creation through dynamic relationship management : information technology perspective = 동적인 관계관리를 통한 고객 가치 창조 : 정보 기술의 관점에서information technology perspective

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It is more profitable to retain customers for a long term than to create new customers. For the retention of customers, first, the organization should identify who are profitable customers and what is customer values. And then, the organization builds an individual customer relationship which is equitable to each other. Since lots of investments to information system is required to implement it, it is not easy to build and manage individual customer relationship. This thesis develops the framework of dynamic customer relationship management and suggests the effective strategy of information technology to support that.
Advisors
Kim, Young-Gulresearcher김영걸researcher
Description
한국과학기술원 : 테크노경영대학원,
Publisher
한국과학기술원
Issue Date
1997
Identifier
113279/325007 / 000947587
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1997.2, [ v, 64 p. ]

Keywords

Relationship marketing; Customer value; Customer; Customer information; 고객 정보; 관계 마케팅; 고객 가치; 고객

URI
http://hdl.handle.net/10203/53784
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=113279&flag=dissertation
Appears in Collection
KGSM-Theses_Master(석사논문)
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