DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Kim, Young-Gul | - |
dc.contributor.advisor | 김영걸 | - |
dc.contributor.author | Park, Chung-Hoon | - |
dc.contributor.author | 박정훈 | - |
dc.date.accessioned | 2011-12-27T04:40:30Z | - |
dc.date.available | 2011-12-27T04:40:30Z | - |
dc.date.issued | 1997 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=113279&flag=dissertation | - |
dc.identifier.uri | http://hdl.handle.net/10203/53784 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1997.2, [ v, 64 p. ] | - |
dc.description.abstract | It is more profitable to retain customers for a long term than to create new customers. For the retention of customers, first, the organization should identify who are profitable customers and what is customer values. And then, the organization builds an individual customer relationship which is equitable to each other. Since lots of investments to information system is required to implement it, it is not easy to build and manage individual customer relationship. This thesis develops the framework of dynamic customer relationship management and suggests the effective strategy of information technology to support that. | eng |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | Relationship marketing | - |
dc.subject | Customer value | - |
dc.subject | Customer | - |
dc.subject | Customer information | - |
dc.subject | 고객 정보 | - |
dc.subject | 관계 마케팅 | - |
dc.subject | 고객 가치 | - |
dc.subject | 고객 | - |
dc.title | Customer value creation through dynamic relationship management | - |
dc.title.alternative | 동적인 관계관리를 통한 고객 가치 창조 : 정보 기술의 관점에서 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 113279/325007 | - |
dc.description.department | 한국과학기술원 : 테크노경영대학원, | - |
dc.identifier.uid | 000947587 | - |
dc.contributor.localauthor | Kim, Young-Gul | - |
dc.contributor.localauthor | 김영걸 | - |
dc.title.subtitle | information technology perspective | - |
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