전자상거래 환경 하에서 제품속성이 소비자 구매의사결정단계에 미치는 영향에 대한 연구A study on the influence that product attributes have on a consumer's purchasing decision process under electronic commerce environment
- Advisors
- 안재현researcher; Ahn, Jae-Hyoenresearcher
- Description
- 한국과학기술원 : 통신경영/정책전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2001
- Identifier
- 166501/325007 / 000993699
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 통신경영/정책전공, 2001.2, [ v, 59 p. ]
- Keywords
제품 속성; 소비자 구매 행동; 온라인 쇼핑몰; online shopping mall; product attributes; consumer purchasing behaviour
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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