학위논문(석사) - 한국과학기술원 : 테크노경영전공, 2003.2, [ vi, 74, xiv p. ]
KTF; SKT; 개성유사성(일치성); 소비자개성; 브랜드개성; 브랜드태도; Brand Attitude; KTF; SKT; personality similarity; consumer personality; brand personality
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