소비자개성과 인식하는 브랜드개성의 유사성이 브랜드태도에 미치는 영향 : 이동통신 경쟁브랜드의 실증연구The study on the effect of similarity between consumer personality and consumer-perceived brand personality on the brand attitude
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 한민희 | - |
| dc.contributor.advisor | Hahn, Min-Hi | - |
| dc.contributor.author | 김지용 | - |
| dc.contributor.author | Kim, Ji-Yong | - |
| dc.date.accessioned | 2011-12-27T04:37:04Z | - |
| dc.date.available | 2011-12-27T04:37:04Z | - |
| dc.date.issued | 2003 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=181451&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/53581 | - |
| dc.description | 학위논문(석사) - 한국과학기술원 : 테크노경영전공, 2003.2, [ vi, 74, xiv p. ] | - |
| dc.language | kor | - |
| dc.publisher | 한국과학기술원 | - |
| dc.subject | KTF | - |
| dc.subject | SKT | - |
| dc.subject | 개성유사성(일치성) | - |
| dc.subject | 소비자개성 | - |
| dc.subject | 브랜드개성 | - |
| dc.subject | 브랜드태도 | - |
| dc.subject | Brand Attitude | - |
| dc.subject | KTF | - |
| dc.subject | SKT | - |
| dc.subject | personality similarity | - |
| dc.subject | consumer personality | - |
| dc.subject | brand personality | - |
| dc.title | 소비자개성과 인식하는 브랜드개성의 유사성이 브랜드태도에 미치는 영향 | - |
| dc.title.alternative | The study on the effect of similarity between consumer personality and consumer-perceived brand personality on the brand attitude | - |
| dc.type | Thesis(Master) | - |
| dc.identifier.CNRN | 181451/325007 | - |
| dc.description.department | 한국과학기술원 : 테크노경영전공, | - |
| dc.identifier.uid | 020013713 | - |
| dc.contributor.localauthor | 한민희 | - |
| dc.contributor.localauthor | Hahn, Min-Hi | - |
| dc.title.subtitle | 이동통신 경쟁브랜드의 실증연구 | - |
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- KGSM-Theses_Master(석사논문)
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