소비자개성과 인식하는 브랜드개성의 유사성이 브랜드태도에 미치는 영향 : 이동통신 경쟁브랜드의 실증연구The study on the effect of similarity between consumer personality and consumer-perceived brand personality on the brand attitude
- Advisors
- 한민희researcher; Hahn, Min-Hiresearcher
- Description
- 한국과학기술원 : 테크노경영전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2003
- Identifier
- 181451/325007 / 020013713
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 테크노경영전공, 2003.2, [ vi, 74, xiv p. ]
- Keywords
KTF; SKT; 개성유사성(일치성); 소비자개성; 브랜드개성; 브랜드태도; Brand Attitude; KTF; SKT; personality similarity; consumer personality; brand personality
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.