브랜드 로열티 계층간 차이에 관한 연구 : 만족, 감정, 신뢰, 몰입을 중심으로Studies on differences among the brand loyalty groups : consequences of satisfaction, affect, trust, and commitment
- Advisors
- 한민희researcher; Hahn, Min-Hiresearcher
- Description
- 한국과학기술원 : 경영공학전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2002
- Identifier
- 177117/325007 / 000993433
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 경영공학전공, 2002.8, [ 1책(면수복잡) ]
- Keywords
신뢰; 감정; 만족; 브랜드 로열티; 몰입; commitment; trust; affect; satisfaction; brand loyalty
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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