A study of developing an instrument for measuring the user satisfaction of Web 2.0 services - with emphasis on blogs and SNS -웹 2.0 서비스에서의 사용자 만족 측정 도구 개발: 블로그와 SNS를 중심으로

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dc.contributor.advisorHan, Sang-Ki-
dc.contributor.advisorHan, Steve-
dc.contributor.advisorHan, 'Stever' Sang-Ki-
dc.contributor.advisor한상기-
dc.contributor.authorLee, Sang-Won-
dc.contributor.author이상원-
dc.date.accessioned2011-12-13T06:20:38Z-
dc.date.available2011-12-13T06:20:38Z-
dc.date.issued2008-
dc.identifier.urihttp://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=301908&flag=dissertation-
dc.identifier.urihttp://hdl.handle.net/10203/35073-
dc.description학위논문(석사) - 한국과학기술원 : 문화기술대학원, 2008. 8., [ v, 60 p. ]-
dc.description.abstractThe Web 2.0 trend which began at the O`Reilly and MediaLive International conference in 2004 has clearly settled down and expanded across diverse web services. Though, current models for measuring website user satisfaction (WUS) are insufficient as they do not consider users as participants in web 2.0 services. This study develops a comprehensive model and instrument for measuring user satisfaction for blogs and social network services (SNS), which are representative services of the web 2.0 trend. The researchers summarize previous web user satisfaction researches and develop an item list. Based on this list, we empirically perform in-depth interviews with 20 people involved with web 2.0 services. Using CIT, we discover initial lists of blog and SNS user satisfaction. The procedures used in generating initial items, performing in-depth interviews and pilot studies to delete duplicate items are described. The researchers carefully examined reliability, validity, criterion-related validity by analyzing data from 190 respondents. Finally, we discover new emerging dimensions in blog and SNS user satisfaction. These blog and SNS user satisfaction instruments can be applied in the process of examining and estimating user satisfaction in web 2.0 services by other researchers and practitioners in the future.eng
dc.languageeng-
dc.publisher한국과학기술원-
dc.subjectWebsite User Satisfaction-
dc.subjectUser Participation-
dc.subjectWeb 2.0-
dc.subjectBlog-
dc.subjectSocial Network Service (SNS)-
dc.subject사용자 만족-
dc.subject사용자 참여-
dc.subject웹 2.0-
dc.subject블로그-
dc.subject소셜네트워크서비스-
dc.subjectWebsite User Satisfaction-
dc.subjectUser Participation-
dc.subjectWeb 2.0-
dc.subjectBlog-
dc.subjectSocial Network Service (SNS)-
dc.subject사용자 만족-
dc.subject사용자 참여-
dc.subject웹 2.0-
dc.subject블로그-
dc.subject소셜네트워크서비스-
dc.titleA study of developing an instrument for measuring the user satisfaction of Web 2.0 services - with emphasis on blogs and SNS --
dc.title.alternative웹 2.0 서비스에서의 사용자 만족 측정 도구 개발: 블로그와 SNS를 중심으로-
dc.typeThesis(Master)-
dc.identifier.CNRN301908/325007 -
dc.description.department한국과학기술원 : 문화기술대학원, -
dc.identifier.uid020063382-
dc.contributor.localauthorHan, Sang-Ki-
dc.contributor.localauthorHan, Steve-
dc.contributor.localauthorHan, 'Stever' Sang-Ki-
dc.contributor.localauthor한상기-
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