학위논문(석사) - 한국과학기술원 : 기술경영학부, 2024.2,[iii, 33 p. :]
숏폼 동영상 광고▼a수단-목적 사슬 이론▼a광고 가치▼a구매 의도; Short-form video advertising▼aMeans-end chain theory▼aAdvertsing value▼aPurchase intention
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