Single-period balancing of pay-per-click and pay-per-view online display advertisements
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kwon, Changhyun | ko |
| dc.date.accessioned | 2023-08-31T03:00:16Z | - |
| dc.date.available | 2023-08-31T03:00:16Z | - |
| dc.date.created | 2023-08-31 | - |
| dc.date.created | 2023-08-31 | - |
| dc.date.issued | 2011-05 | - |
| dc.identifier.citation | Journal of Revenue and Pricing Management, v.10, no.3, pp.261 - 270 | - |
| dc.identifier.issn | 1476-6930 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/312043 | - |
| dc.description.abstract | In this article, we study a balancing problem of web publishers for pay-per-view and pay-per-click contracts for online display advertising. Considering the details of contracts, we refine prior research results on the recommendation of optimal strategies. We examine the problem by formalizing a simple stochastic optimization problem for a single period of advertising contracts. We investigate how pricing and other contract components will affect the optimal display strategies analytically and numerically. | - |
| dc.language | English | - |
| dc.publisher | Springer Nature | - |
| dc.title | Single-period balancing of pay-per-click and pay-per-view online display advertisements | - |
| dc.type | Article | - |
| dc.identifier.scopusid | 2-s2.0-79955817879 | - |
| dc.type.rims | ART | - |
| dc.citation.volume | 10 | - |
| dc.citation.issue | 3 | - |
| dc.citation.beginningpage | 261 | - |
| dc.citation.endingpage | 270 | - |
| dc.citation.publicationname | Journal of Revenue and Pricing Management | - |
| dc.identifier.doi | 10.1057/rpm.2009.43 | - |
| dc.contributor.localauthor | Kwon, Changhyun | - |
| dc.description.isOpenAccess | N | - |
| dc.type.journalArticle | Article | - |
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