Non-cooperative competition among revenue maximizing service providers with demand learning

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This paper recognizes that in many decision environments in which revenue optimization is attempted, an actual demand curve and its parameters are generally unobservable. Herein, we describe the dynamics of demand as a continuous time differential equation based oil an evolutionary game theory perspective. We then observe realized sales data to obtain estimates of parameters that govern the evolution of demand; these are refined on a discrete time scale. The resulting model takes the form of a differential variational inequality. We present an algorithm based oil a gap function for the differential variational inequality and report its numerical performance for an example revenue optimization problem.
Publisher
ELSEVIER SCIENCE BV
Issue Date
2009-09
Language
English
Article Type
Article
Citation

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, v.197, no.3, pp.981 - 996

ISSN
0377-2217
DOI
10.1016/j.ejor.2007.12.041
URI
http://hdl.handle.net/10203/312036
Appears in Collection
IE-Journal Papers(저널논문)
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