Impact of the COVID-19 pandemic on consumer demand and price discounts in the game industry : evidence from SteamSteam 데이터를 통해 살펴본 COVID-19 대유행시 게임 소비자의 수요와 가격 할인의 변화에 대한 연구
Lockdown measures to curb the spread of the coronavirus (COVID-19) pandemic have had a significant effect on the economy and people’s physical and mental health. However, researchers have not closely examined the game industry. In this study, I analyzed data from Steam, the largest digital game distribution platform. According to empirical evidence, the COVID-19 outbreak significantly increased the demand for games, especially multiplayer games. The results also showed the existence of an additional discount effect under the pandemic among different game characteristics.