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Yoon, Tae Jung (윤태중)
부교수, (경영공학부)

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Research Area
Healthcare Marketing, Marketing Analytics,
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    1
    The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries

    Yoon, Tae Jung; Kim, TI Tongil, JOURNAL OF MARKETING, v.88, no.1, pp.97 - 115, 2024-01

    2
    The dark side of up-selling promotions: Evidence from an analysis of cross-brand purchase behavior

    Park, Chang Hee; Yoon, Tae Jung, JOURNAL OF RETAILING, v.98, no.4, pp.647 - 666, 2022-12

    3
    Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards

    Yoon, Tae Jung, MARKETING SCIENCE, v.39, no.3, pp.636 - 662, 2020-05
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