DSpace at KOASAS: A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels

DSpace at KOASAS

College of Business(경영대학)School of Management Engineering(경영공학부)MT-Conference Papers(학술회의논문)

A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels

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Park, Sung Hyuk researcher / Lee, Minhyung / Kim, Kitae / Shin, Dongwook

Publisher: Association for Information Systems

Issue Date: 2022-01-06

Language: English

Citation: 55th Hawaii International Conference on System Sciences, HICSS 2022

URI: http://hdl.handle.net/10203/304033

Appears in Collection: MT-Conference Papers(학술회의논문)

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