A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Park, Sung Hyuk | ko |
| dc.contributor.author | Lee, Minhyung | ko |
| dc.contributor.author | Kim, Kitae | ko |
| dc.contributor.author | Shin, Dongwook | ko |
| dc.date.accessioned | 2023-01-05T07:03:54Z | - |
| dc.date.available | 2023-01-05T07:03:54Z | - |
| dc.date.created | 2022-12-30 | - |
| dc.date.created | 2022-12-30 | - |
| dc.date.issued | 2022-01-06 | - |
| dc.identifier.citation | 55th Hawaii International Conference on System Sciences, HICSS 2022 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/304033 | - |
| dc.language | English | - |
| dc.publisher | Association for Information Systems | - |
| dc.title | A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels | - |
| dc.type | Conference | - |
| dc.identifier.scopusid | 2-s2.0-85152239855 | - |
| dc.type.rims | CONF | - |
| dc.citation.publicationname | 55th Hawaii International Conference on System Sciences, HICSS 2022 | - |
| dc.identifier.conferencecountry | US | - |
| dc.identifier.conferencelocation | Maui, Hawaii & Virtual | - |
| dc.contributor.localauthor | Park, Sung Hyuk | - |
| dc.contributor.nonIdAuthor | Shin, Dongwook | - |
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