User resistance to change MIM payments간편 결제 사용자들의 서비스 전환에 대한 저항 행동에 관한 연구

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dc.contributor.advisorPark, Myeong-Cheol-
dc.contributor.advisor박명철-
dc.contributor.authorKim, Deoksu-
dc.contributor.author김덕수-
dc.date.accessioned2017-03-29T02:31:09Z-
dc.date.available2017-03-29T02:31:09Z-
dc.date.issued2016-
dc.identifier.urihttp://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=649360&flag=dissertationen_US
dc.identifier.urihttp://hdl.handle.net/10203/221317-
dc.description학위논문(석사) - 한국과학기술원 : 기술경영학과, 2016.2 ,[iv, 37 p. :]-
dc.description.abstractMobile payment services have developed as a result of recent advancements in fintech. Although various studies have investigated why people adopt these new services, there is a lack of empirical research on retaining long-term users. This study examines people’s use of mobile payments from the viewpoint of perceived risk. Survey data collected from 162 respondents were analyzed using structural equation modeling. The results show that security and components related to personal information are significant factors. This study provides practical academic and managerial implications for mobile instant messenger (MIM) payment service providers, and extends the suitability of resistance theory to MIM payments in the emerging mobile payment market.-
dc.languageeng-
dc.publisher한국과학기술원-
dc.subjectresistance to change-
dc.subjectresistance attitude-
dc.subjecttrust-
dc.subjectmobile instant messenger-
dc.subjectmobile payment-
dc.subject전환 저항-
dc.subject신뢰-
dc.subject저항 태도-
dc.subject모바일 메신져-
dc.subject모바일 결제-
dc.titleUser resistance to change MIM payments-
dc.title.alternative간편 결제 사용자들의 서비스 전환에 대한 저항 행동에 관한 연구-
dc.typeThesis(Master)-
dc.identifier.CNRN325007-
dc.description.department한국과학기술원 :기술경영학과,-
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MG-Theses_Master(석사논문)
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