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Showing results 1 to 6 of 6

1
A framework of dynamic CRM: Linking marketing with information strategy

Park, Chung-Hoon; Kim, Young-Gul, BUSINESS STRATEGY AND THE ENVIRONMENT, v.9, no.5, pp.652 - 671, 2003

2
Customer value creation through dynamic relationship management : information technology perspective = 동적인 관계관리를 통한 고객 가치 창조 : 정보 기술의 관점에서link

Park, Chung-Hoon; 박정훈; et al, 한국과학기술원, 1997

3
Designing Customer Information System for Dynamic Customer Relationship Management

Park, Chung-Hoon; Kim, Young-Gul, Asia Pacific Decision Science Annual Meeting, pp.219 - 221, 1998

4
Designing customer information system for dynamic customer relationship management

Park, Chung-Hoon; Kim, Young-Gul, Second Asia Pacific Decision Science Annual Meeting, 7-11 June 1998, pp. 1-3(3), 1998

5
Identifying key factors affecting consumer purchase behavior in an online shopping context

Park, Chung-Hoon; Kim, Young-Gul, INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT, v.31, no.1, pp.16 - 29, 2003-01

6
(The) effect of information satisfaction and relational benefit on consumer's online shopping site commitment = 정보만족과 관계적 혜택이 소비자의 온라인 쇼핑 사이트 몰입에 미치는 영향에 관한 연구link

Park, Chung-Hoon; 박정훈; et al, 한국과학기술원, 2003

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