Browse "College of Business(경영대학)" by Author Hyun, Yong Jin
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| An Investigation of Newspaper Ad Memory As Affect Context Involvement and Ad Size - A Korean Case Hyun, Yong Jin; Gentry, James W.; Park, Chanwook; Jun, Sunkyu, JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, v.28, no.1, pp.45 - 56, 2006-03 |
| Behavioral Acculturation among Korean Americans Gentry, James W.; Jun, Sunkyu; Hyun, Yong Jin; Chun, Seungwoo; Commuri, Suraj, ASIA PACIFIC ADVANCES IN CONSUMER RESEARCH , v.5, pp.99 - 104, 2002-04 |
| Choice among Dispute-Resolution Mechanisms in Channels of Distribution Hyun, Yong Jin, 유통연구, v.1, no.2, pp.53 - 84, 1996-01 |
| Communication Formats and Ad Effectiveness : Attribute versus Benefit Orientation Hyun, Yong Jin, 광고학연구, v.9, no.1, pp.53 - 71, 1998 |
| CONSTRUCTING A MORE DIFFICULT RECOGNITION TEST FOR TELEVISION COMMERCIAL SCENES ROTHSCHILD, ML; QUALHEIM, L; DEITH, B; Hyun, Yong Jin, ADVANCES IN CONSUMER RESEARCH, v.17, pp.785 - 791, 1990 |
| Context effects and context maps for positioning Hahn, Minhi; Won, E; Kang, HM; Hyun, Yong Jin, INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.48, no.2, pp.155 - 177, 2006 |
| Cultural adaptation of business expatriates in the host marketplace Jun, Sunkyu; Gentry, James W.; Hyun, Yong Jin, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, v.32, no.2, pp.369 - 377, 2001 |
| Effects of perceived behavioral control on the consumer usage intention of E-coupons Kang, Hyunmo; Hahn, Minhi; Fortin, David R.; Hyun, Yong Jin; Eom, Yunni, PSYCHOLOGY & MARKETING, v.23, no.10, pp.841 - 864, 2006-10 |
| Financing as a Marketing Strategy Seog, S. Hun; Hyun, Yong Jin, MARKETING SCIENCE, v.28, no.3, pp.526 - 540, 2009-05 |
| Gamified wearable devices that motivate people to exercise: a self-determination approach = 게임화된 착용형 장치가 소비자의 운동 동기부여에 미치는 영향: 자기결정성 이론을 통한 접근link Lim, Jaewon; 임재원; et al, 한국과학기술원, 2015 |
| HEMISPHERICALLY LATERALIZED EEG AS A RESPONSE TO TELEVISION COMMERCIALS ROTHSCHILD, ML; Hyun, Yong Jin; REEVES, B; THORSON, E; GOLDSTEIN, R, JOURNAL OF CONSUMER RESEARCH, v.15, no.2, pp.185 - 198, 1988-09 |
| How does processing style affect multisensory cognition? : Holistic versus Analytic perception = 정보처리 양식의 차이가 다감각 자극 인지에 미치는 영향 탐구 : 전체론적 처리와 분석적 처리의 비교link Lee, Jiyi; Hyun, Yong Jin; et al, 한국과학기술원, 2019 |
| PREDICTING MEMORY FOR COMPONENTS OF TV COMMERCIALS FROM EEG Rothschildand, Michael L.; Hyun, Yong Jin, JOURNAL OF CONSUMER RESEARCH, v.16, no.4, pp.472 - 478, 1990-03 |
| The effect of goal activation on the evaluation of hybrid products Kim, Moon-Yong; Hyun, Yong Jin; Park, Sehoon, JAPANESE PSYCHOLOGICAL RESEARCH, v.53, no.3, pp.233 - 245, 2011-09 |
| The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine Jun, Sunkyu; Putreve, Sanjay; Hyun, Yong Jin; Gentry, James W., JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, v.25, no.2, pp.1 - 11, 2003 |
| The relative influence of affective experience on consumer satisfaction under positive versus negative discrepancies Jun, Sunkyu; Hyun, Yong Jin; Gentry, James W.; Song, Chang-Seok, JOURNAL OF CONSUMER SATISFACTION, DISSATISFACTION AND COMPLAINING BEHAVIOR, v.14, pp.141 - 153, 2001 |
| (The) effect of message meaningfulness on attitudes towards a mixed emotions ad = 복합 정서적 광고에서 메시지의 의미적 중요성이 광고 태도에 미치는 영향link Choi, Kevin; Hyun, Yong Jin; et al, 한국과학기술원, 2017 |
| 브랜드 공명 모델(Brand Resonance Model)을 활용한 한국관광 브랜드에 대한 연구 = (A) study on Korea tourism brand with an application of brand resonance modellink 허현; 현용진; et al, 한국과학기술원, 2017 |
| 브랜드 자산 지표 (K-BPI)와 시장 점유율 간 관계에 관한 연구 = (The) effect of K-BPI (korea brand power index) on a brand's market sharelink 박인용; 현용진; et al, 한국과학기술원, 2019 |
| 유튜브 광고삽입시점이 광고효과에 미치는 영향 : 광고정보처리와 EEG 반응을 중심으로 = YouTube ad placement and effectiveness : ad processing as reflected by EEGlink 김기태; 현용진; et al, 한국과학기술원, 2020 |
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