Showing results 2 to 3 of 3
The Heterogeneity of Online Word of Mouth: Why Movie Rating Does Not Matter Yang, J; Kim, Wonjoon; Naveen, A, INFORMS Marketing Science Conference, INFORMS, 2010-06-18 |
The Impact of Product Reviews on Search Costs and Decision Confidence Naveen, A; Ullah, R; Kim, Wonjoon, 2013 Annual Conference of China Marketing Science, Marketing Science, 2013-08-17 |
Discover