소셜 커머스에서의 소비자 충동구매 행동에 관한 연구: 자극-유기체-반응(S-O-R) 모델의 적용을 중심으로A Study on consumers’ impulse buying behavior in social commerce: An application of the Stimulus-Organism-Response (S-O-R) Model
- Advisors
- 박명철researcher; Park, Myeong-Cheol
- Description
- 한국과학기술원 : 경영과학과,
- Publisher
- 한국과학기술원
- Issue Date
- 2012
- Identifier
- 508718/325007 / 020104254
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 경영과학과, 2012.8, [ iv, 74 p. ]
- Keywords
소셜 커머스; 충동구매; Social Commerce; Impulse buying; Stimulus-Organism-Response Model; 자극-유기체-반응 모델
- Appears in Collection
- MG-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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