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사진
Hyun, Yong-Jin (현용진)
교수, School of Management Engineering(경영공학부)
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    1
    The moderating effect of self-esteem on consumer responses to global positioning in advertising

    Jun, Sunkyu; Jeong, Yoojeong; Gentry, James W.; et al, INTERNATIONAL JOURNAL OF ADVERTISING, v.36, no.2, pp.272 - 292, 2017

    2
    Does Suspense Spur or Hamper Consumer Creativity?

    Park, Sungjun; Hyun, Yong-Jinresearcher; Page Moreau, C, ADVANCES IN CONSUMER RESEARCH, v.44, pp.582 - 583, 2016

    3
    The importance of social and ideal social dimensions in self-congruity research

    Kim, Ji-Hern; Hyun, Yong-Jinresearcher, ASIAN JOURNAL OF SOCIAL PSYCHOLOGY, v.16, no.1, pp.39 - 49, 2013-03

    4
    The effect of goal activation on the evaluation of hybrid products

    Kim, Moon-Yong; Hyun, Yong Jinresearcher; Park, Sehoon, JAPANESE PSYCHOLOGICAL RESEARCH, v.53, no.3, pp.233 - 245, 2011-09

    5
    신제품개발에서 마케팅-연구개발간 인지적 및 감정적 갈등

    조은성; 한민희researcher; 현용진researcher, 경영과학, v.28, no.2, pp.75 - 92, 2011-07

    6
    A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

    Kim, Ji-Hern; Hyun, Yong-Jinresearcher, INDUSTRIAL MARKETING MANAGEMENT, v.40, no.3, pp.424 - 438, 2011-04

    7
    이미지 전이 현상을 통한 스포츠 스폰서십 효과 분석

    현용진researcher; 이현정, 한국스포츠산업경영학회지, v.15, no.5, pp.1 - 15, 2010-10

    8
    기업 이미지와 공익 연계 마케팅 간 적합성이 기업과 공익 연계 마케팅에 대한 태도에 미치는 영향

    민동원; 김지헌; 현용진researcher, 광고학연구, v.21, no.3, pp.7 - 25, 2010-06

    9
    Financing as a Marketing Strategy

    Seog, S. Hunresearcher; Hyun, Yong Jinresearcher, MARKETING SCIENCE, v.28, no.3, pp.526 - 540, 2009-05

    10
    MAO 모델을 통한 생활체육참가수준, 생활체육성과, 생활체육만족 및 생활만족도 간의 관계

    이현정; 현용진researcher, 한국스포츠산업경영학회지, v.13, no.2, pp.177 - 187, 2008-06

    11
    A New Test of Attribute Significance for Nonparametric Conjoint Models

    한민희researcher; Krishnamurthi, Lakshman; 강현모; et al, 아시아마케팅저널, v.9, no.2, pp.23 - 47, 2007-07

    12
    컨조인트 분석 방법론에 의한 담배 포장의 금연 인식 유발 효과 분석

    김부용; 신윤정; 현용진researcher, 보건사회연구, v.27, no.1, pp.27 - 51, 2007-06

    13
    Effects of perceived behavioral control on the consumer usage intention of E-coupons

    Kang, Hyunmo; Hahn, Minhiresearcher; Fortin, David R.; et al, PSYCHOLOGY & MARKETING, v.23, no.10, pp.841 - 864, 2006-10

    14
    An Investigation of Newspaper Ad Memory As Affect Context Involvement and Ad Size - A Korean Case

    Hyun, Yong Jinresearcher; Gentry, James W.; Park, Chanwook; et al, JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, v.28, no.1, pp.45 - 56, 2006-03

    15
    Context effects and context maps for positioning

    Hahn, Minhiresearcher; Won, E; Kang, HM; et al, INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.48, no.2, pp.155 - 177, 2006

    16
    The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine

    Jun, Sunkyu; Putreve, Sanjay; Hyun, Yong Jinresearcher; et al, JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, v.25, no.2, pp.1 - 11, 2003

    17
    Behavioral Acculturation among Korean Americans

    Gentry, James W.; Jun, Sunkyu; Hyun, Yong Jinresearcher; et al, ASIA PACIFIC ADVANCES IN CONSUMER RESEARCH , v.5, pp.99 - 104, 2002-04

    18
    유통경로상 갈등해결양식이 관계형 거래에 미치는 영향

    현용진researcher, 유통연구, v.6, no.2, pp.65 - 89, 2002-01

    19
    Cultural adaptation of business expatriates in the host marketplace

    Jun, Sunkyu; Gentry, James W.; Hyun, Yong Jinresearcher, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, v.32, no.2, pp.369 - 377, 2001

    20
    The relative influence of affective experience on consumer satisfaction under positive versus negative discrepancies

    Jun, Sunkyu; Hyun, Yong Jinresearcher; Gentry, James W.; et al, JOURNAL OF CONSUMER SATISFACTION, DISSATISFACTION AND COMPLAINING BEHAVIOR, v.14, pp.141 - 153, 2001

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