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Does Suspense Spur or Hamper Consumer Creativity?

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Park, Sungjun / Hyun, Yong-Jinresearcher / Page Moreau, C
Publisher
ASSOCIATION FOR CONSUMER RESEARCH
Issue Date
2016
Language
English
Citation

ADVANCES IN CONSUMER RESEARCH, v.44, pp.582 - 583

ISSN
0098-9258
URI
http://hdl.handle.net/10203/225508
Appears in Collection
MT-Journal Papers(저널논문)
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