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Determinants of Intention to Purchase Counterfeit Luxury Goods-Focused on Brand Logos presented on the Product- Han, Jung-Min; Suk, HyeonJeong; Chung, Kyung-Won, International DMI Education Conference, 2008-04-14 |
대형할인점 자가 상표(PB) 구매에 패키지디자인이 미치는 영향 : 그로서리를 중심으로 = Influence of package design on consumer's private brand purchase intention : a focus on grocery productslink 한정민; Han, Jung-Min; et al, 한국과학기술원, 2009 |
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