The "I" of embedded reporting: An analysis of CNN coverage of the "Shock and Awe" campaign

Abstract

This study compares the use of personal pronouns in embedded and nonembedded reports during CNN coverage of the "Shock and Awe" campaign and investigates the context in which personal pronouns were used by embedded reporters. As predicted, there was more frequent use of personal pronouns by embedded reporters than by nonembedded reporters. However, the reports were void of personal values and ideologies, suggesting that journalists and scholars need to rethink the concept of objectivity in general terms of broad standards of impartial inquiry, rather than as absolute adherence to traditional conventions and techniques such as the use of impersonal, third-person writing style.