The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Se-Bum Park | ko |
| dc.contributor.author | Do-Hyung Park | ko |
| dc.date.accessioned | 2013-03-06T08:35:12Z | - |
| dc.date.available | 2013-03-06T08:35:12Z | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.issued | 2008-01 | - |
| dc.identifier.citation | ADVANCES IN CONSUMER RESEARCH, v.35, pp.744 - 745 | - |
| dc.identifier.issn | 0098-9258 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/86460 | - |
| dc.language | English | - |
| dc.publisher | Association for Consumer Research | - |
| dc.title | The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis | - |
| dc.type | Article | - |
| dc.type.rims | ART | - |
| dc.citation.volume | 35 | - |
| dc.citation.beginningpage | 744 | - |
| dc.citation.endingpage | 745 | - |
| dc.citation.publicationname | ADVANCES IN CONSUMER RESEARCH | - |
| dc.contributor.localauthor | Se-Bum Park | - |
| dc.contributor.nonIdAuthor | Do-Hyung Park | - |
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