경쟁광고가 소비자의 제품속성신념에 미치는 영향
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 현용진 | ko |
| dc.date.accessioned | 2013-02-27T20:31:36Z | - |
| dc.date.available | 2013-02-27T20:31:36Z | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.issued | 1995-03 | - |
| dc.identifier.citation | 광고학연구, v.6, no.1, pp.97 - 118 | - |
| dc.identifier.issn | 1225-0554 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/70689 | - |
| dc.language | Korean | - |
| dc.publisher | 한국광고학회 | - |
| dc.title | 경쟁광고가 소비자의 제품속성신념에 미치는 영향 | - |
| dc.type | Article | - |
| dc.type.rims | ART | - |
| dc.citation.volume | 6 | - |
| dc.citation.issue | 1 | - |
| dc.citation.beginningpage | 97 | - |
| dc.citation.endingpage | 118 | - |
| dc.citation.publicationname | 광고학연구 | - |
| dc.contributor.localauthor | 현용진 | - |
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