Browse "College of Engineering(공과대학)" by Subject WORD-OF-MOUTH
Showing results 1 to 4 of 4
| Gender differences in consumers perception of online consumer reviews Bae, Soon-Yong; Lee, Tae-Sik, ELECTRONIC COMMERCE RESEARCH, v.11, no.2, pp.201 - 214, 2011-05 |
| Product type and consumers perception of online consumer reviews Bae, Soon-Yong; Lee, Tae-Sik, ELECTRONIC MARKETS, v.21, no.4, pp.255 - 266, 2011-12 |
| The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04 |
| User satisfaction with battery electric vehicles in South Korea Kwon, Yeongmin; Son, Sanghoon; Jang, Kitae, TRANSPORTATION RESEARCH PART D-TRANSPORT AND ENVIRONMENT, v.82, 2020-05 |
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