The effects of time pressure and information load on decision quality

Abstract

This study attempts to identify conditions under which consumer information overload occurs. A theory which states that information overload will occur when the time-related task demands exceed the capacity of the system is suggested and tested. An experiment is reported in which an inverted U-shaped function relating decision quality to information load occurred when time pressure was present, but did not when it was absent. ABSTRACT FROM AUTHOR; Copyright of Psychology & Marketing is the property of John Wiley & Sons, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holders express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)