광고크기,지면선호,소비자 특성과 신문광고효과간의 상관성에 대한 실증적 탐구An Empirical Analysis of the Newspaper - Ad Recognition As Affected by Ad Size and News Preference
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 현용진 | ko |
| dc.date.accessioned | 2013-02-25T19:25:53Z | - |
| dc.date.available | 2013-02-25T19:25:53Z | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.issued | 1991-03 | - |
| dc.identifier.citation | 소비자학연구, v.2, no.2, pp.84 - 91 | - |
| dc.identifier.issn | 1226-282X | - |
| dc.identifier.uri | http://hdl.handle.net/10203/64683 | - |
| dc.language | Korean | - |
| dc.publisher | 한국소비자학회 | - |
| dc.title | 광고크기,지면선호,소비자 특성과 신문광고효과간의 상관성에 대한 실증적 탐구 | - |
| dc.title.alternative | An Empirical Analysis of the Newspaper - Ad Recognition As Affected by Ad Size and News Preference | - |
| dc.type | Article | - |
| dc.type.rims | ART | - |
| dc.citation.volume | 2 | - |
| dc.citation.issue | 2 | - |
| dc.citation.beginningpage | 84 | - |
| dc.citation.endingpage | 91 | - |
| dc.citation.publicationname | 소비자학연구 | - |
| dc.contributor.localauthor | 현용진 | - |
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