Browse "MG-Journal Papers(저널논문)" by Author NAVEEN, AMBLEE
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| Do product reviews really reduce search costs? NAVEEN, AMBLEE; Ullah, Rahat; Kim, Wonjoon, JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE, v.27, no.3, pp.199 - 217, 2017-08 |
| The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04 |
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