Browse "MG-Conference Papers(학술회의논문)" by Author Lee, Euehun

Showing results 1 to 2 of 2

1
A Market Segmentation Approach Based on Life Events

Mathur, Anil; Lee, Euehun; Moschis, George P., Asia Pacific Advances in Consumer Research 2002, Asia Pacific Advances in Consumer Research, 2002-05

2
Stress and Subsequent Coping Behavior as Antecedent of Preference Switching

Lee, Euehun, 한국마케팅학회, pp.109 - 130, 한국마케팅학회, 2000-01-01

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