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Reference-Quality Effects in Innovation-Driven Markets Kim, Wonjoon; Lee, J; Subrata, K; Sudhir, K, International Industrial Organization Conference 2010, International Industrial Organization, 2010-05-15 |
The Role of Reference-Quality in Technology Driven Market Kim, Wonjoon; Lee, J; Sudhir, K; Subrata, K, Marketing Research Forum 2009, the Cheung Kong Graduate School of Business, 2009-06-29 |
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