A study on the strategic framework for successful adoption of the E-marketplace in Korean conventional manufacturing enterprises

Abstract

The e-marketplace has been emerging as an effective method for conventional enterprises in transforming the e-business field. However, most recently much of the e-marketplace seems to be failing with respect to both efficiency and productivity - according to some of the recent statistics about the lack of success in the e-marketplace. Most of the researchers and analysts forecast the e-marketplace from a very pessimistic point of view, because most of the enterprises that had tried to build or participate in the e-marketplace failed as sustainable models. This kind of pessimistic forecasting would be caused by some problems of the e-marketplace in Korea. Contrary to foreign cases, most of the e-marketplace in Korea started from private, so that there was little opportunity for public the e-marketplace to be widespread. This helped in causing the downfall of public the e-marketplace, as well as the whole the e-marketplace in Korea. The main problem actually started from the unconditional acceptance of the e-marketplace by most of the companies - accompanied by the booming of the e-marketplace. The inconsiderate strategy or lack of strategic thinking of major decision makers would result in failure of stabling the e-marketplace establishment. To solve this problem, in any industry, the strategic framework for adopting the e-marketplace should be required to make a successful model. In this study, focusing on the cement industry, which has been considered as a so-called conventional brick-and-mortar business, we try to represent a strategic framework for successful adoption of the e-marketplace in the cement industry; by synthesizing the implications from the case study and the factors abstracted and redefined from literature review and the weakness in cement industry comes from the cement industry``s analysis. Concentrating on the value creation in the cement industry considering the characteristics of the cement industry, we crafted four major strategic fram...