An empirical study on network uilization strategy of the ventures

Abstract

Ventures through technological innovation are increasingly suggested as one of the main engines for economic growth that can help control inflation and black trade balance. The purpose of this study is to suggest the successful strategies for ventures according to venture``s life cycle. For the purpose, the existing studies were examined into start-up company, entrepreneurial firm, small firms with competitive advantage against large firms, and ventures`` network activity. And 63 samples from ventures in Korea were taken and analyzed empirically. The analyses and results are (1) the actual conditions of network activity on ventures; (2) the investigation of relationship between network activity and performance of ventures; and (3) the suggestion of successful network utilization strategy for ventures by venture``s life cycle through the observations of Koran ventures. From the results, it is also found that factors such as external environment and a venture``s life cycle have been considered as the main influences on the performance of ventures. With the strategy model, four propositions that explain the impact of the factors on venture``s performance are suggested. In addition, limitations and suggestions for further studies are noted.