DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Lee, Jae-Kyu | - |
dc.contributor.advisor | 이재규 | - |
dc.contributor.author | Lee, Bahk | - |
dc.contributor.author | 이박 | - |
dc.date.accessioned | 2011-12-27T04:48:53Z | - |
dc.date.available | 2011-12-27T04:48:53Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=151266&flag=dissertation | - |
dc.identifier.uri | http://hdl.handle.net/10203/54160 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1999.2, [ v, 61 p. ] | - |
dc.description.abstract | 880-01Transaction has evolved from traditional retail format to new technological retail innovations such as tele-shopping, catalog shopping, TV home shopping and Internet shopping. These innovations require fundamental changes in shopping behavior to the consumers who are used to shopping in a traditional market place. To minimize this switching cost, many shopping mall should provide similar shopping environment with the real life shopping. And it``s better to sell products which satisfy ,even if on the web, consumer``s cognition requirement such as product feature, property and sensual information. In this paper, we suggested Electronic Marketing Plan model-static model and dynamic model- for an online product portfolio strategy. This model describes decision making procedure for the Electronic marketing plan. And as a previous research, we investigated the consumer classification based on technology adoption attitude and technology stage of consumer``s product cognition. | eng |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | Cognition | - |
dc.subject | Consumer | - |
dc.subject | Online product | - |
dc.subject | Homeshopping | - |
dc.subject | EC | - |
dc.subject | Strategy | - |
dc.subject | 전략 | - |
dc.subject | 인지 | - |
dc.subject | 소비자 | - |
dc.subject | 온라인제품 | - |
dc.subject | 홈쇼핑 | - |
dc.subject | 전자상거래 | - |
dc.title | Dynamic internet market stage theory and product portfolio strategy | - |
dc.title.alternative | 전자상거래 시장의 동적 단계 이론과 제품 포트폴리오 전략 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 151266/325007 | - |
dc.description.department | 한국과학기술원 : 테크노경영대학원, | - |
dc.identifier.uid | 000973482 | - |
dc.contributor.localauthor | Lee, Jae-Kyu | - |
dc.contributor.localauthor | 이재규 | - |
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