中國에서의 新商品 마케팅 成敗要因 : 國內企業의 中國市場 進入觀点에서Success and failure factors of marketing for Korean firms entering consumer electronic in China
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 한민희 | - |
| dc.contributor.advisor | Hahn, Min-Hi | - |
| dc.contributor.author | 한창호 | - |
| dc.contributor.author | Han, Chang-Ho | - |
| dc.date.accessioned | 2011-12-27T04:42:13Z | - |
| dc.date.available | 2011-12-27T04:42:13Z | - |
| dc.date.issued | 1997 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=115713&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/53886 | - |
| dc.description | 학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1997.2, [ vi, 87 p. ] | - |
| dc.language | kor | - |
| dc.publisher | 한국과학기술원 | - |
| dc.subject | Marketing | - |
| dc.subject | Consumer electronic | - |
| dc.subject | Success and failure factors | - |
| dc.subject | China market | - |
| dc.subject | 중국시장 | - |
| dc.subject | 마케팅 | - |
| dc.subject | 가전제품 | - |
| dc.subject | 성패요인 | - |
| dc.title | 中國에서의 新商品 마케팅 成敗要因 | - |
| dc.title.alternative | Success and failure factors of marketing for Korean firms entering consumer electronic in China | - |
| dc.type | Thesis(Master) | - |
| dc.identifier.CNRN | 115713/325007 | - |
| dc.description.department | 한국과학기술원 : 테크노경영대학원, | - |
| dc.identifier.uid | 000953650 | - |
| dc.contributor.localauthor | 한민희 | - |
| dc.contributor.localauthor | Hahn, Min-Hi | - |
| dc.title.subtitle | 國內企業의 中國市場 進入觀点에서 | - |
- Appears in Collection
- KGSM-Theses_Master(석사논문)
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